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Alt Me

(also known as: By the way…)

While I’ve spent a solid chunk of the last decade reclaiming my health, I’ve also clocked over 30 years in branding, events, outreach, and strategic consulting for brands.


I’ve led high-stakes projects across India and overseas — crafting experiences, shaping narratives, and handling client feedback that didn’t just test my strategy… it tested my blood pressure.


So if you’re imagining I live in a cave with a gada in hand, I don’t.
I’m based in Goa, with my wife Cherry, and our extremely opinionated (and ridiculously adorable) Boxer, Professor.


My day is a mash-up of dog walks, client calls, and training with the gada. And workshops. 

 

I still chase deadlines. I still answer emails.
The only difference is, now I do it with more breath — and better blood sugar levels.


Two sides of the same coin.
One for the body. One for the brief.
And somewhere in between… a little space to breathe.

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